Sweet Martha’s Cookie Jar

In 1979, Sweet Martha’s Cookie Jar opened its first booth at the Minnesota State Fair. Today, it’s the largest vendor at the seasonal event, producing nearly 36 million cookies in 12 days annually.

In 2020, Sweet Martha’s Cookie Jar launched branded merchandise. Michael worked in lockstep with his cousin Jen to ideate the product offerings, produce the inventory, and sell out the collection. Sweet Martha’s merchandise continues to grow year after year.